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<loc>https://tapline.store/pricing</loc>
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<loc>https://tapline.store/use-cases</loc>
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<loc>https://tapline.store/contact</loc>
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<loc>https://tapline.store/wine</loc>
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<loc>https://tapline.store/wine/e-label</loc>
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<url>
<loc>https://tapline.store/digital-product-passport</loc>
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<url>
<loc>https://tapline.store/alternatives/flowcode</loc>
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<url>
<loc>https://tapline.store/alternatives/uniqode</loc>
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<loc>https://tapline.store/blog</loc>
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<loc>https://tapline.store/videos</loc>
<video:video>
<video:title>How Tapline works in 30 seconds</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-promo-poster.jpg</video:thumbnail_loc>
<video:description>A tap or scan sends the shopper to a page your brand controls. Choose a template, then register, add, review and approve. QR codes are free on every plan; NFC tags are an optional add-on.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-promo.mp4</video:content_loc>
<video:duration>30</video:duration>
<video:publication_date>2026-10-27</video:publication_date>
</video:video>
<video:video>
<video:title>Item codes: a QR code for every unit</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-item-codes-poster.jpg</video:thumbnail_loc>
<video:description>Create a batch of item codes so each unit gets its own serial number and QR code, download a printer file, and optionally add a GTIN so the codes also work as GS1 Digital Link addresses.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-item-codes.mp4</video:content_loc>
<video:duration>38</video:duration>
<video:publication_date>2026-10-27</video:publication_date>
</video:video>
<video:video>
<video:title>What a shopper sees when they scan one unit</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-shopper-story-poster.jpg</video:thumbnail_loc>
<video:description>The item page carries your logo and colours, the serial number, the batch and made-on date, and a journey you manage from the portal: add, edit, show or hide each step.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-shopper-story.mp4</video:content_loc>
<video:duration>52</video:duration>
<video:publication_date>2026-10-27</video:publication_date>
</video:video>
<video:video>
<video:title>The product passport: the brand's own statement</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-product-passport-poster.jpg</video:thumbnail_loc>
<video:description>A passport is the brand's own statement of what a product is made of, where it comes from and how to repair or recycle it. Tapline shows what you enter and does not verify it, and it is not a legal product passport.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-product-passport.mp4</video:content_loc>
<video:duration>53</video:duration>
<video:publication_date>2026-10-27</video:publication_date>
</video:video>
<video:video>
<video:title>Four new categories</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-new-categories-poster.jpg</video:thumbnail_loc>
<video:description>Beer and cider, food and drink, luxury, and home and electronics each come with their own rules, claims notice, passport fields and use-case page.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-new-categories.mp4</video:content_loc>
<video:duration>20</video:duration>
<video:publication_date>2026-10-27</video:publication_date>
</video:video>
<video:video>
<video:title>Wine and spirits: give every bottle a second code</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-wine-spirits-second-qr-poster.jpg</video:thumbnail_loc>
<video:description>The EU e-label page can't sell, so a bottle gets a second code of its own: tasting notes, serve ideas, your story and a reorder button to your shop. The e-label stays neutral.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-wine-spirits-second-qr.mp4</video:content_loc>
<video:duration>27</video:duration>
<video:publication_date>2026-10-28</video:publication_date>
</video:video>
<video:video>
<video:title>Reorder from the pack: the next sale starts on the jar</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-reorder-from-the-pack-poster.jpg</video:thumbnail_loc>
<video:description>Scan the code on the jar and a page opens with a Reorder button that takes the shopper to your store, plus a link to your review page. Every jar you ship can start the next order.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-reorder-from-the-pack.mp4</video:content_loc>
<video:duration>28</video:duration>
<video:publication_date>2026-10-28</video:publication_date>
</video:video>
<video:video>
<video:title>Print once, change the page forever</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-print-once-change-forever-poster.jpg</video:thumbnail_loc>
<video:description>The code on the pack stays the same and the page behind it does not. Edit the page once and every pack already on the shelf shows the new version: a new launch, a holiday offer, a fresh review link.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-print-once-change-forever.mp4</video:content_loc>
<video:duration>27</video:duration>
<video:publication_date>2026-10-28</video:publication_date>
</video:video>
<video:video>
<video:title>Know which packs get opened</video:title>
<video:thumbnail_loc>https://tapline.store/videos/tapline-know-which-packs-get-opened-poster.jpg</video:thumbnail_loc>
<video:description>Tapline counts scans for every code over time and, with item codes, shows which unit was scanned and how many times. It can't see your sales, so it can't tell you how many bottles sold.</video:description>
<video:content_loc>https://tapline.store/videos/tapline-know-which-packs-get-opened.mp4</video:content_loc>
<video:duration>29</video:duration>
<video:publication_date>2026-10-28</video:publication_date>
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<url>
<loc>https://tapline.store/about</loc>
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<url>
<loc>https://tapline.store/security</loc>
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<url>
<loc>https://tapline.store/use-cases/cosmetics</loc>
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<url>
<loc>https://tapline.store/use-cases/apparel</loc>
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<url>
<loc>https://tapline.store/use-cases/spirits-and-wine</loc>
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<url>
<loc>https://tapline.store/use-cases/pharma</loc>
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<url>
<loc>https://tapline.store/use-cases/beer-and-cider</loc>
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<loc>https://tapline.store/use-cases/food-and-drink</loc>
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<url>
<loc>https://tapline.store/use-cases/jewellery-and-luxury</loc>
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<url>
<loc>https://tapline.store/use-cases/home-and-electronics</loc>
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<url>
<loc>https://tapline.store/blog/wine-e-label-new-vintage</loc>
<lastmod>2026-10-26T00:00:00.000Z</lastmod>
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<url>
<loc>https://tapline.store/blog/wine-e-label-languages-eu</loc>
<lastmod>2026-10-25T00:00:00.000Z</lastmod>
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<url>
<loc>https://tapline.store/blog/wine-label-qr-code-size-print-specs</loc>
<lastmod>2026-10-24T00:00:00.000Z</lastmod>
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<url>
<loc>https://tapline.store/blog/dealcoholised-wine-label-eu-rules</loc>
<lastmod>2026-10-23T00:00:00.000Z</lastmod>
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<url>
<loc>https://tapline.store/blog/wine-allergen-labelling-eu-e-label</loc>
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<loc>https://tapline.store/blog/static-vs-dynamic-qr-code-wine-label</loc>
<lastmod>2026-10-21T00:00:00.000Z</lastmod>
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<url>
<loc>https://tapline.store/blog/choose-wine-e-label-generator</loc>
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<loc>https://tapline.store/blog/wine-ingredients-list-eu-e-label</loc>
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<loc>https://tapline.store/blog/wine-nutrition-energy-value-calculation</loc>
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<loc>https://tapline.store/blog/wine-qr-code-export-eu-uk-us</loc>
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<loc>https://tapline.store/blog/qr-code-spirits-label</loc>
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<loc>https://tapline.store/blog/wine-bottle-qr-code-reorders</loc>
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<loc>https://tapline.store/blog/wine-qr-code-scan-analytics</loc>
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<url>
<loc>https://tapline.store/blog/two-qr-codes-on-a-wine-label</loc>
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<url>
<loc>https://tapline.store/blog/packaging-qr-page-template</loc>
<lastmod>2026-10-11T00:00:00.000Z</lastmod>
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</url>
<url>
<loc>https://tapline.store/blog/qr-code-vs-nfc-tag</loc>
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<url>
<loc>https://tapline.store/blog/add-reorder-button-to-packaging</loc>
<lastmod>2026-10-04T00:00:00.000Z</lastmod>
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<loc>https://tapline.store/blog/collect-reviews-from-packaging</loc>
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</url>
<url>
<loc>https://tapline.store/blog/eu-e-label-wine-spirits</loc>
<lastmod>2026-10-12T00:00:00.000Z</lastmod>
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</url>
<url>
<loc>https://tapline.store/blog/qr-code-dosage-instructions</loc>
<lastmod>2026-10-07T00:00:00.000Z</lastmod>
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</url>
<url>
<loc>https://tapline.store/blog/what-a-qr-code-actually-costs</loc>
<lastmod>2026-10-03T00:00:00.000Z</lastmod>
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</url>
<url>
<loc>https://tapline.store/blog/proof-of-authenticity-apparel-limited-runs</loc>
<lastmod>2026-10-09T00:00:00.000Z</lastmod>
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<loc>https://tapline.store/blog/qr-code-on-product-packaging</loc>
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