Watch Tapline in action.

Packaging is static.

Once a product leaves the shelf, the brand loses the shopper.

Tapline puts an NFC tag on every product.

One tap sends the shopper to a tap page your brand controls.

Wine, skincare, streetwear.

Choose the template that fits the product.

From sign up to shelf in four steps.

Register, add, review, approve.

Tapline.

Every product, one tap from your brand.

Every unit has its own identity.

On the Item codes page, choose how many codes you need.

Add a batch code and a made-on date if you like.

Create them and each unit gets its own serial number and its own QR code.

Download one printer file for the whole run or take each code as an SVG or PNG.

Got a GS1 barcode?

Add the GTIN and your codes also work as GS1 Digital Link addresses.

Don't have one? Nothing breaks.

The GTIN is optional.

Scan one unit and the shopper sees that unit's own story.

This is the item page.

It carries your brand's logo and colours with the serial number as its ID and the batch and made-on date right beneath.

Below that, the journey, made, sold, repaired.

You manage every step from the portal.

Add a step, edit it, or remove it.

An edited step is marked as edited in the portal only.

Each step is either shown or private.

Untick show to shopper, save, and reload the shopper page.

The step is gone. Back on the products list, two new columns count items created and scanned and taps over the last 30 days.

Every product can now carry a passport.

It's the brand's own statement: what the product is made of, where it comes from, and how to repair or recycle it.

Open any product and you'll see new tabs: Page, Passport, Item codes, and the EU e-label.

In the Passport, fill in the fields you can support.

A live preview shows exactly what shoppers will see.

Then save and confirm.

The confirmation is yours, not Tapline's.

Tapline doesn't verify these statements, and it is not a legal product passport.

Once confirmed, the passport appears on every item's page.

Edit a field and save, and the confirmation clears, so you confirm again.

And on the products list, a Passport link sits on every row, one click from the product.

Four new categories, beer and cider, food and drink, luxury, home and electronics.

Each one comes with its own rules, its own claims notice, its own passport fields, and its own use case page.

Pick your category and Tapline sets up the rest.

The EU wants wine ingredients behind a code, and that page can't sell.

So, give every bottle a second code.

Your own. It opens tasting notes, serve ideas, your story, and a reorder button to your shop.

For spirits, that's the cocktail to pour next, and the bottle to buy again.

Scan counts for each code show which bottles get opened.

The e-label stays neutral.

Your second code does the selling.

Start with the free plan.

The jar is almost empty.

This is the moment a brand usually loses the next sale.

With Tapline, the pack does the selling.

Scan the code on the jar and a page opens with a Reorder button.

One tap and the shopper lands in your store or Shopify checkout.

While they're holding the product, a link to your review page asks how it's going.

Every jar you ship can start the next order.

Start free. No card. Print your QR today.

Print a label, and it's frozen.

The offer changes. The season changes.

Your story changes. With Tapline, the code on the pack stays the same, and the page behind it does not.

Edit the page once, and every pack already on the shelf shows the new version.

A new launch, a holiday offer, a fresh review link.

No reprint, no new labels.

Print once. Change it forever. Same QR on the pack. New page, any day.

You print thousands of packs.

Which ones do shoppers actually open?

Tapline counts scans for every code over time.

So you see which products get attention and which don't.

Give each unit its own item code, and you can see which unit was scanned and how many times.

One honest note, Tapline can't see your sales, so it can't tell you how many bottles sold.

It shows you what gets opened.

Start with the free plan. QR codes are free on every plan.