The people behind Tapline
Tapline is a product of Esipick, a software company founded and run by Ali Murtaza. We build it ourselves, we answer support ourselves, and the roadmap is set by what the brands using it ask for.
Why we built it
Packaging is the one piece of marketing every customer is guaranteed to hold. Yet for most small brands it ends at the label: no way to tell the story, no way to sell the next bottle, no way to know who scanned. Tapline puts a page behind every pack, built by AI from the brand's own words and photos, reached by a QR code you print today or an NFC tag we pre-programme. The page sells the reorder, captures an email and shows the brand where its products are being opened.
We started with wine because EU e-label rules gave wineries a reason to put a code on the bottle, and a reason to keep that code separate from the one that sells. Cosmetics, spirits, apparel and food brands use the same page.
Who
Ali founded Esipick and leads Tapline's product and engineering. He writes the blog posts here and reads every message sent through the contact page.
Where
Esipick LLC, 6545 Market Ave. North Ste 100, North Canton, OH 44721, USAcontact@tapline.store
How we work
- Every page is reviewed and approved by the brand before it goes live; nothing publishes on its own.
- Shopper data is counted, not tracked: scan counts per code, by device, no personal profiles.
- Pricing is published in full on the pricing page; features marked “coming soon” are not sold as live.
- Questions, pilots and press: contact us.