Since December 2023, wine sold in the EU has to give buyers its ingredients and nutrition information. Most wineries put it behind a QR code, called the e-label. This page covers what goes on the bottle, what goes online, and what the page behind the code must not do.
An e-label provider, or your own neutral page. Any page that follows the rules above works. A page on your winery website usually does not, because it sells and tracks.
A separate e-label page hosted by Tapline. You fill in a fixed template: wine name, vintage, producer, ingredients, allergens and the nutrition table, in the languages you choose. Each wine gets its own code. The page is plain, with no tracking and no selling on it, and it is never mixed with your Tapline marketing page.
Tapline shows exactly what you enter and does not check it against your wine or the regulation. You are responsible for its accuracy. This is not legal advice.
Your Tapline marketing page. Tasting notes, serve ideas, your story and a reorder button to your own shop go on a second, separate code. See the second-QR guide for wineries.
Not exactly. Wine made from 8 December 2023 and sold in the EU must give buyers its ingredients and a full nutrition table. Wineries can print that on the bottle or move it online behind a code. If they move it online, the energy value and allergens such as "Contains sulphites" still go on the bottle, next to a code marked with a word like "Ingredients".
No. The regulation says the ingredients and nutrition information must not be shown with sales or marketing content. Tasting notes, offers and reorder links belong on a second, separate code, clearly apart from the e-label code.
No. No user data may be collected or tracked on the e-label page, and the Commission's Q&A says there are no exceptions, so a consent banner does not change that.
No. Tapline gives you a fixed template for the information the EU asks for and shows exactly what you enter. It does not check it against your wine or the regulation. You are responsible for its accuracy, and this is not legal advice.
No. You can keep your ingredients and nutrition page with an e-label provider or on your own neutral page. Either way, the Tapline marketing code is a separate second code beside it.
Not legal advice. This is a plain-language summary of Art. 119 of Regulation (EU) 1308/2013 and the Commission's Q&A, checked October 2026. Confirm the details for your wines and markets with your own adviser.
More reading: EU e-label rules for wine and spirits · Wine allergen labelling · E-label languages · Dealcoholised wine labels · QR code size and print specs · Pricing