Flowcode makes branded QR codes and the landing pages behind them — a general-purpose platform for marketing teams. Tapline is narrower on purpose: it's built for one job, the product page a shopper lands on after scanning the pack, and its AI writes that page for you.
| Feature | Tapline | Flowcode |
|---|---|---|
| Free plan | 1 product page, QR code included | 2 Flowcodes, analytics for up to 500 scans |
| Cheapest paid plan | $29/month | $25/month (Pro Plus, billed annually) |
| What the cheapest paid plan covers | 10 product pages, full analytics, reorder button, no Tapline badge | 50 Flowcodes and landing pages, analytics for up to 6,000 scans, 3 seats |
| What you get | A finished product page: AI writes the draft, you approve it | A branded code and a page builder — you design the destination |
| Reorder button | Yes | No, Flowcode does not offer this |
| Email capture | On every plan, with CSV export on paid plans | Via lead-capture forms, on paid plans |
| Priced per | brand (organization) | code, with seat/usage limits |
| NFC tags | Order pre-programmed tags from $0.20 each | Not offered — QR codes only |
Free plan
Cheapest paid plan
What the cheapest paid plan covers
What you get
Reorder button
Email capture
Priced per
NFC tags
Tapline pricing from this site's pricing page. Flowcode figures from the Flowcode 1 for Individuals plans at flowcode.com/pricing, checked on 15 October 2026. Plan pricing changes, so confirm current rates on their site before relying on them.
In the EU, the legal e-label (ingredients and nutrition) has to open a page of its own, with no selling on it: mandatory and voluntary wine information can't be mixed (Art. 119 of Regulation (EU) 1308/2013, as amended by 2021/2117). Tasting notes, offers and reorders belong on a second, separate code. A Flowcode code can be that second code, and so can a Tapline one. The difference is the page behind it: Tapline drafts the page for each wine with AI, adds a reorder button to your own shop and shows scan counts per code.
The Tapline marketing page is never the legal e-label itself. Tapline can also host a separate, neutral e-label page that you fill in yourself, and you are responsible for its accuracy. See the second-QR guide for wineries for the full Q&A and sources. This is a plain-language summary, not legal advice.
No — a QR code that's already printed on packaging points at a fixed URL and can't be redirected to a different platform. Switching means a new QR code on new packaging or labels going forward; existing stock keeps working with Flowcode until it's reprinted.
No. Flowcode is a general-purpose branded-QR-code platform used well beyond product packaging — events, print ads, OOH. Tapline is narrower by design: it's built specifically for the product-packaging reorder page (QR or NFC), with the page itself generated by AI rather than built by you in a page editor.
If the QR code's job is to sell a reorder from a product pack, Tapline builds that specific page for you and includes the reorder button and email capture in the base plan. If you need a QR code for something other than a product page — an event, an ad, a menu — Flowcode's general-purpose platform is a better fit.
Yes. EU rules keep the legal e-label on its own page, so any selling, tasting notes or reorder link goes on a separate second code, and a Flowcode code can serve as that code. Tapline is built for that second page: it drafts it with AI and adds a reorder button to your shop. The marketing page is never the legal e-label itself; Tapline can also host a separate, neutral e-label page that you fill in yourself, and you are responsible for its accuracy.