Uniqode is a general-purpose QR code and digital business card platform. Tapline is narrower on purpose: it builds the page a shopper reaches after scanning the pack, and its AI writes that page for you.
| Feature | Tapline | Uniqode |
|---|---|---|
| Lowest paid plan | $29/month | $9/month (Essential, billed yearly) |
| Higher tiers | Scale: $99/month | Core $49, Plus $99, Business+ $399 per month, billed yearly |
| Plans priced by | brand (organization) | tier, billed yearly in USD |
| Built for | a product page on a pack, bottle or label | QR codes and digital business cards across any use |
| Product page written for you | AI drafts the page, you approve it | not applicable — you set the destination |
Lowest paid plan
Higher tiers
Plans priced by
Built for
Product page written for you
Tapline pricing from this site's pricing page. Uniqode prices from uniqode.com/pricing, USD, billed yearly, checked on 15 October 2026. Plan pricing changes, so confirm current rates on their site before relying on them.
In the EU, the legal e-label (ingredients and nutrition) has to open a page of its own, with no selling on it: mandatory and voluntary wine information can't be mixed (Art. 119 of Regulation (EU) 1308/2013, as amended by 2021/2117). Tasting notes, offers and reorders belong on a second, separate code. A Uniqode code can be that second code, and so can a Tapline one. The difference is the page behind it: Tapline drafts the page for each wine with AI, adds a reorder button to your own shop and shows scan counts per code.
The Tapline marketing page is never the legal e-label itself. Tapline can also host a separate, neutral e-label page that you fill in yourself, and you are responsible for its accuracy. See the second-QR guide for wineries for the full Q&A and sources. This is a plain-language summary, not legal advice.
Yes, for as long as you keep the Uniqode subscription and the codes stay active. A code already printed on packaging points at a fixed destination, so switching to Tapline means new codes on new packaging going forward.
No. Uniqode covers QR codes across many use cases, including digital business cards. Tapline is narrower by design: it is built for the product page a shopper reaches after scanning a pack, with the reorder button and email capture built in.
Yes. EU rules keep the legal e-label on its own page, so any selling, tasting notes or reorder link goes on a separate second code, and a Uniqode code can serve as that code. Tapline is built for that second page: it drafts it with AI and adds a reorder button to your shop. The marketing page is never the legal e-label itself; Tapline can also host a separate, neutral e-label page that you fill in yourself, and you are responsible for its accuracy.