Spirits & wine

The tasting room, on every bottle.

A scan of the label shows tasting notes and the maker's story, then sells the next bottle, links to your review page and takes club sign-ups. It sits next to your legal EU "Ingredients" code as a separate second code, because the e-label itself must stay free of selling and tracking.

Reorder from the bottle and wine club sign-up

Email capture for releases and events

A link to your review page, on a second code that keeps your legal e-label clean

Two codes on every wine bottle

Wine sold in the EU can carry two codes, each opening its own page. They do different jobs, and the EU does not let them be mixed. Tapline can host both.

Your EU e-label page

The plain page behind the code marked “Ingredients”.

Purpose: Gives buyers the ingredients, nutrition table and allergens the EU asks for.
Can sell: No. No shop links and no promotional text.
Tracks scans: No. No analytics, no cookies and no scan counting.
Forms and sign-ups: None. The code opens the information directly.
What it contains: Ingredients, a nutrition table per 100 ml, the energy value and allergens, on a fixed template.
Who writes it: You, from your own data, on a fixed template.

Your Tapline marketing page

The second, separate code for everything the e-label can’t do.

Purpose: Tells the story of the wine and brings the shopper back.
Can sell: Yes. A reorder button to your own shop (Growth plan).
Tracks scans: Yes. Scan counts per code, by device, with no personal data about who scanned.
Forms and sign-ups: Yes, if you want them: email and wine club sign-ups.
What it contains: Tasting notes, pairings, your story, events and offers.
Who writes it: An AI draft that you review and approve.

What the e-label page must be

In plain language, from Art. 119 of Regulation (EU) 1308/2013 and the Commission's Q&A.

No selling or shop links.
No tracking, analytics or email capture.
No forms or in-between pages: the code opens the information directly.
Its own code for each wine.
Ingredients, a nutrition table per 100 ml, the energy value and allergens such as sulphites.

Tapline's e-label page is a fixed template for the information the EU asks for, with no tracking on the page and its own code for each wine. It is for wine only.

The bottle still needs the basics. The energy value and allergens must also be printed on the bottle itself, not only behind the code.

Spirits are different. The wine e-label rules apply to wine and aromatised wine products. Spirits are not covered in the same way yet, so check the latest position before you print spirits labels.

Tapline shows exactly what you enter and does not check it against your wine or the regulation. You are responsible for its accuracy. This is not legal advice.

Your next sale is already on the shelf.

Make your first page free, print the QR today.

Free plan · 1 product page · QR included · No card needed